Mazda finished 2014 with sales of 72,098 units, a slight increase of 0.3% over last year. Although the increase in sales is small, Mazda decreased its reliability on fleet sales this year, registering a 65% drop in fleet sales over 2013. Sales of vehicles to consumers totaled 70,401, an increase of 5% over last year.
The Mazda3 continued to lead all Mazda vehicle sales with 40,974 units sold, a 1% increase over sales of the Mazda3 in 2013. The Mazda CX-5 finished second with 19,920 sales. 2014 was a good year for the CX-5 that saw its sales increase by 13% year-over-year. The Mazda5 rounds out the top three with 3,678 sales, finishing 6% up on 2013 sales numbers.
"Our line-up of award-winning SKYACTIV vehicles like the Mazda6, CX-5, and Mazda3 continue to impress drivers with the perfect balance of fuel economy and performance, and this is just the beginning," said Kory Koreeda, President, Mazda Canada. "With the release of the all-new CX-3, MX-5, and Mazda2 coming soon, 2015 will be a banner year for consumers who love to drive."
Indeed, 2015 will see many new additions to the Mazda lineup, which should boost sales of the Japanese manufacturer next year. Each new model will incorporate Mazda’s signature KODO design language as well as a host of fuel-efficient SKYACTIV technologies which have been heavily praised by the automotive media.