WHAT IS THE CONSUMER CHOICE AWARD AND HOW DO BUSINESSES WIN IT?
WHAT IS THE CONSUMER CHOICE AWARD AND HOW DO BUSINESSES WIN IT?
Posted on June 11, 2026
The Consumer Choice Award is one of North America's most credible business recognitions — determined entirely by consumers and awarded to only one winner per category per city. This article breaks down how it works and why Kramer Mazda's 25-year winning streak sets them apart.
What Is the Consumer Choice Award?
Established in 1987, the Consumer Choice Award (CCA) recognizes business excellence across more than 32 major metropolitan areas in North America. Winners are not chosen by judges — they are chosen by consumers, through AI-driven market research that is fully independent and bias-free. Only one business can win per category per city, making it one of the most exclusive recognitions in the market.
How Is the Consumer Choice Award Determined?
Identifying Local Businesses
The process begins by identifying businesses operating within a specific industry and metropolitan area so companies can be compared within the same local market.
- Collecting Consumer Data: Consumer Choice Award works with Advanced Symbolics International (ASI), a Canadian market research company that uses artificial intelligence technology to analyze consumer sentiment, public feedback, and marketplace reputation from multiple data sources.
- Evaluating Reputation and Service: Businesses are then evaluated based on customer satisfaction, service quality, consistency, and overall trust within the community.
- Final Review and Selection: After the research and verification process is completed, the highest-performing business in each category is selected as the Consumer Choice Award winner for that region.
Kramer Mazda: A Record of Consecutive Excellence
Kramer Mazda, Western Canada's largest Mazda dealership, has won the Consumer Choice Award for 25 consecutive years through 2026, cementing its place as one of the most trusted automotive dealerships in Calgary, Alberta.
Why It Matters to Consumers
For car buyers, a 25-plus consecutive win record is one of the strongest signals of trust and service excellence available today.
Discover the Difference.
At Kramer Mazda, we're committed to delivering exceptional service and a truly customer first experience. If you'd like to learn more or have questions, we'd love to hear from you.